An efficient real estate photo editing workflow.

Yes! Here’s an efficient real estate photo editing workflow to help you achieve high-quality, professional results while saving time.

Real Estate Photo Editing Workflow

1. Import & Organize (Lightroom / Capture One)

✅ Import all RAW files into Lightroom or Capture One.

✅ Sort images into folders:

• Exteriors (Front, Backyard, Aerial)

• Interiors (Living Room, Bedrooms, Kitchen, etc.)

• Details & Amenities (Fireplace, Pool, Views)

✅ Flag or rate the best images to edit first.

2. Basic Adjustments (Lightroom / Capture One)

✅ Correct White Balance–Adjust to keep colors natural.

✅ Adjust Exposure & Contrast–Brighten dark areas and fine-tune highlights.

✅ Enhance Shadows & Highlights–Recover details in windows & darker areas.

✅ Correct Lens Distortion–Apply lens profile corrections to fix warping.

✅ Straighten Vertical Lines–Use the Transform tool to fix perspective.

3. HDR Merging (Photomatix / Lightroom HDR Merge)

✅ If using bracketed shots, merge them for balanced exposure.

✅ Blend 3-5 exposures for proper highlights and shadow detail.

✅ Fine-tune the de-ghosting setting to remove movement artifacts.

4. Advanced Editing (Photoshop / Luminar Neo)

✅ Sky Replacement (if needed)–Use Photoshop or Luminar Neo to swap dull skies.

✅ Remove Distractions–Clone out minor blemishes, cords, or unwanted reflections.

✅ Window View Enhancement–Blend in a separate exposure for a clearer outside view.

✅ Grass & Exterior Enhancement–Use AI tools to enhance grass, fix overexposed driveways, or remove unwanted shadows.

5. Final Adjustments & Exporting

✅ Sharpen & Reduce Noise–Use Lightroom’s Detail Panel for a crisp finish.

✅ Add a Subtle Vignette–Draw focus to the center of the image.

✅ Export Settings:

• MLS Listings–2048px wide, sRGB, 72 DPI, JPEG (compressed to under 2MB).

• Print & High-Res Use–300 DPI, full resolution, TIFF or PNG format.

✅ Batch Rename & Organize–Name files descriptively for easy upload.

Bonus: TimeSaving Tips

✅ Create Lightroom Presets–Save frequently used settings for quick edits.

✅ Use AI Editing Tools–Topaz AI or Luminar Neo for fast enhancements.

✅ Automate Batch Exports–Set up Lightroom export presets for different platforms.

Best Camera Gear and Software for Real Estate Photography

Best Camera Gear for Real Estate Photography

1. Cameras (Full-Frame or APS-C)

• Sony A7R IV / A7 III–Excellent dynamic range, great for HDR.

• Canon EOS R5 / R6–High-resolution and great low-light performance.

• Nikon Z7 II / D850–Superb sharpness and detail.

• Fujifilm X-T5 (APS-C)–Budget-friendly but powerful for real estate.

2. Lenses (Wide-Angle for Interiors)

• Sony 16-35mm f/2.8 GM (Full-frame)–Crisp details and low distortion.

• Canon RF 15-35mm f/2.8L IS USM–Versatile for interiors and exteriors.

• Nikon Z 14-30mm f/4 S–Lightweight with great edge-to-edge sharpness.

• Tamron 17-28mm f/2.8 (Sony E-mount)–Great budget option.

3. Tripods & Accessories

• Manfrotto 055 Aluminum Tripod–Sturdy and reliable for real estate work.

• Neewer 2-Pack Softbox Lighting Kit–Helpful for poorly lit spaces.

• DJI Mini 3 Pro / Mavic Air 2 (Drone)–For stunning aerial shots of properties.

• CamRanger 2 (Wireless Camera Control)–Helps with remote shooting and bracketing.

Best Editing Software for Real Estate Photography

  1. Lightroom & Photoshop (Adobe Suite)–Best Overall

• Lightroom–Adjust lighting, contrast, and colors quickly.

• Photoshop–Remove distractions, replace skies, and fix perspectives.

• HDR Merge Feature–Ideal for blending multiple exposures.

  1. Capture One–Great for Detail & Color Control

• Better color rendering than Lightroom, especially for high-end commercial shoots.

  1. Luminar Neo–Best for AI Editing & Sky Replacements

• Quick sky replacements, AI-powered light balancing, and one-click enhancements.

  1. Enfuse / Photomatix (for HDR blending)

• Helps blend bracketed shots for balanced lighting in interior photos.

  1. Topaz Gigapixel AI–For Up-scaling Images

• If you need ultra-sharp images for large prints or high-res online listings.

Here are some shooting tips tailored for residential real estate, commercial real estate, and Airbnb photography to help capture high-quality, appealing images:

General Photography Tips for many Real Estate • Use a Wide-Angle Lens (16-24mm on full-frame cameras)–This helps capture more of the space and makes rooms look larger. • Shoot in RAW for better post-processing flexibility. • Use a Tripod for stability and sharp images, especially in low-light areas. • Turn on All Lights to create a warm and inviting look. • Shoot at Eye Level (about 4-5 feet for interiors) for a natural perspective. • Keep Lines Straight (avoid distortion by keeping the camera level). • Stage the Space–Declutter and add simple decor to enhance the appeal. • Use HDR or Bracketing (multiple exposures combined) to balance bright windows and darker interiors.

1. Residential Real Estate Photography Tips

Aim: Showcase a home’s warmth, space, and selling points. • Prioritize Natural Light–Shoot during the day with blinds open for even light. Highlight the fireplaces, built-ins, and architectural details. • Capture Every Room–Even small spaces (bathrooms, hallways) matter. • Exterior Shots Matter–Shoot the front and backyard during the golden hour (early morning or late afternoon). • Use a Drone (if possible)–Aerial shots provide context to the property’s location. • Avoid Extreme Editing–Keep colors natural and realistic.

2. Commercial Real Estate Photography Tips

Aim: Showcase business properties in a professional, clean, and inviting manner. • Shoot When the Space is Clean and Well-Lit–Especially for offices, retail, and industrial properties. • Capture Scale and Layout–Use wide shots to show usable space. • Highlight Functional Areas–Focus on workspaces, meeting rooms, storefronts, and customer areas. • Include Context–Show surrounding areas to emphasize accessibility (parking, nearby businesses). • Night Shots for Retail & Restaurants–Capture lit signage and ambiance for a welcoming feel. • Use Professional Lighting–Especially for high-end commercial listings.

3. Airbnb & Short-Term Rental Photography Tips

Aim: Make the space look inviting, stylish, and comfortable to attract guests. • Focus on Lifestyle Appeal–Show cozy setups (beds, dining areas, patios). • Emphasize Unique Features–Does it have a pool, fireplace, balcony, or a magnificent view? Highlight them! • Add Small Details–Neatly arranged towels, coffee setups, or plants create an inviting touch. • Show Amenities–Wi-Fi, kitchen appliances, workspaces, and entertainment areas matter. • Capture Different Angles–Give a full sense of the space with multiple shots per room. • Exterior & Neighborhood Shots–Show nearby attractions, parks, or cafes to help sell the experience. • Use a Virtual Tour (if possible)–It helps potential guests visualize their stay better.

Real estate photography and Airbnb photography share similarities but serve different purposes and require distinct approaches.

Real Estate Photography: • Purpose: Aims to sell a property quickly by showcasing its best features in a professional, polished way. • Style: Bright, wide-angle shots that emphasize space, layout, and architectural details. • Editing: Often includes HDR (High Dynamic Range) processing, color correction, and sometimes virtual staging. • Staging: May involve decluttering, professional staging, and depersonalization to appeal to a broad audience. • Perspective: Typically shot at eye level or slightly higher, using wide lenses to make spaces look larger.

Airbnb Photography: • Purpose: Aims to attract bookings by making a property look inviting, cozy, and unique for short-term stays. • Style: More lifestyle-oriented, focusing on ambiance, comfort, and guest experience rather than just space. • Editing: Natural and warm, with an emphasis on realistic, inviting colors rather than just brightness. • Staging: Often includes small details like coffee cups, books, fresh linens, or candles to create a lived-in feel. • Perspective: Mix of wide-angle and close-up shots to highlight unique decor, amenities, and special touches.

Key Takeaway: • Real estate photography is about selling a property by making it look as large and impressive as possible. • Airbnb photography is about marketing a space by making it look comfortable, stylish, and appealing to travelers.

The primary difference between residential and commercial real estate photography

The primary difference between residential and commercial real estate photography lies in the type of properties being photographed, the intended audience, and the approach to capturing images.

  1. Purpose & Audience • Residential Real Estate Photography: Aimed at attracting potential homebuyers or renters. The focus is on creating inviting, emotional connections through well-lit, warm, and natural-looking photos. • Commercial Real Estate Photography: Used for marketing business properties, such as office buildings, retail spaces, hotels, or industrial facilities. The images appeal to investors, business owners, and corporate clients.

  2. Style & Composition • Residential: Focuses on showcasing a home’s coziness, functionality, and lifestyle appeal. Photographers frequently employed wide-angle shots, natural light, and staging. • Commercial: Highlights the scale, architectural features, and functionality of a property. It often includes aerial shots, detailed exterior and interior images, and branding elements.

  3. Equipment & Techniques • Residential: Typically involves DSLR or mirrorless cameras, wide-angle lenses, HDR photography, and sometimes drone shots for exteriors. • Commercial: Requires more advanced techniques like tilt-shift lenses (to correct perspective), high-resolution cameras, drone photography, and sometimes video walkthroughs.

  4. Pricing & Licensing • Residential: Priced per listing, with limited usage rights (usually for MLS and online listings). Extended use of the images for marketing, branding, and promotional materials increases prices for extended licensing.

  5. Deliverables & Scope • Residential: Includes still images, virtual tours, and floor plans, with a turnaround time of 24-48 hours. • Commercial: May involve extensive post-processing, custom branding, and detailed shots of interiors, exteriors, amenities, and even business operations.

Would you like insights on getting into either field?