Event Marketing

My first networking event is under my belt. I took as many photographs as I could of the event, considering the size of the venue. A distillery slash bar called Falls Church Distillery had an indoor and outdoor patio area, but most of the guest was indoors. The scene was dark photographically with large windows that let in the sun, so flash control was important.

The bar area was small, so I kept my gear as small as possible. That limited my choice of going vertical on some pictures, but it was more important to get cleaner and detailed pictures of their faces in the pictures. No one will buy a poorly handle group photo if you can’t make out the subjects.

Overall, I am happy with the images. My flash modifier, the “Kobra” does a great job in spreading the light out for the group. I didn’t have drastic light fall off and a bright hotspot in the middle of the group. I just used an SB-5000 Speedlight with a flash modifier on the top of my Nikon Z7 ii: keep the overall profile to a minimum. A flash bracket would have been nice, but too bulky for that small space.

My workflow is to transfer my images to a Drobo for backup and storage. Imported into Lightroom and make slight adjustments for exposure, contrast, and color. I then uploaded my images to my online gallery, which I have with Zenfolio.

I set my client gallery up with water markings and a price list. I predetermined the internet address before the event. Which I printed out onto small cards with my business information on one side and the gallery link on the other side before the event.

I also had to promote the event with ads stating the internet location of the gallery, which I also included six images from the event. I use a standard 1500 by 1500 pixel format at 300 dpi, as my whiteboard in Photoshop. The last design is first saved as a PSD file format and then as a jpg for uploading to my social media accounts.

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