A Professional, A Specialist or Generalist

There are several articles found on the internet that asked how do you know when you are a professional photographer, and should you be a specialist or generalist?

First off, how do you know if you are a professional or not? Are you making a living at it, simply, you are a professional. I’m not saying that makes you good at it, just that you’re making a living at it.   That’s what being a professional means, making a living.

This is a tough idea to decide, but I think it depends on the community that you live in.  Should you be a specialist or generalist?  I think at first, as you are learning your craft and developing your style, take all jobs that come your way.  But, as you develop that ability and your market can bear having a specialist in your town, then become that master of that specialty.

How do you develop that craft and your style?  Should you go to school and get a well-balanced diet of knowledge in your chosen field or just watch YouTube videos?

People on the internet will argue over everything.  They argue that there are options found on the internet: websites, videos, podcasts, and blogs that offer much information on photography and you don’t need to go to formal schooling.

Websites and the internet can teach you how to do some technique or learn about a new piece of equipment, but it doesn’t teach you experience.  That’s what you leave from taking classes and going to photo workshops.  You hear and experience the knowledge from season professional first hand.

Yes, the best feedback is from a live person and not one that will write anything just to be witty.  Know from where these comments are going from, is the person just a beginner or a season professional.

I am a product of both worlds.  I went to university to study photography both here in the United States at a respected photography program and a program in Salzburg, Austria. Of course, this was before the internet and the only place to learn your craft was from taking classes and or the school of hard knocks.  

My first professional job after college was with the Federal Bureau of Investigation (FBI). I started at the bottom and had to work my way up the ladder as a photographer.  Working in the photo lab, printing images, and moving into Quality Assurance.  

Of course, I knew nothing about working in a photo lab, just basic tray darkroom processing.  Knew nothing about mass processing and printing of film.  Talk about having to learn on the job.  My field of study at college was photojournalism, animation, and film.

My whole FBI career has been about being slightly trained by the unit that I was in and given just enough to do the job.  I had to research photography by purchasing books and going to photo workshops to learn my craft.

After I moved on from the photo lab, they moved me into the famous Special Photo Unit.  We did all the forensic and scientific photography that included photographing evidence from crime scenes or submitted by local police departments.  An idea job for a law enforcement photographer.  

Now when the Internet started, it exploded with websites and video content from people on a large range of subjects, good and bad.

That’s the problem with just learning on the internet, it’s incomplete and you are not sure if its good information or bad.

Sure, there is feedback on the internet after you post your images to a website.  Sure, you can get lots of feedback about the image, some of which is not helpful or genuine.  Mostly its jealous comments that reflect the ability of the commenter and which they try to make you question your ability or just to make themselves appear talented and important.  They just want to see their names in the comment sections.

Be careful when uploading those images to the web, find a site that you trust and that gives well balance comments about the photography that is being shown.  Another thing, don’t fear the comments, develop a thick skin.  There will always be people that won’t understand and just plan to hate the work that you produce.   You need to find a photographer that will help guide you to achieve the best that you can.

Look at photographers that is working in the field that you want to work in.  Talk to those that actually have experience in the feed that you are trying to work on.  About twenty years ago, I used to belong to the Professional Photographers of America (PPA), and they are mostly wedding and portrait photographers.  

A good photographer friend, Doug Graves, now since retired, wanted me to be a part of that organization.  I photographed weddings for his studio from time to time and I thought it would be a good idea to join. Maybe I can learn something.  

The PPA has certification standards that I was interested in. I wanted to see how I rated on photography and if I met their standards.  One of the requirement was to supply a series of photographs that represent the type of photography that you did.  So I sent in what I could. 

I work in photography for the federal government as a forensic photographer.  I could not use the forensic imagery that I produced for the federal government for the certification, but we also do portraits, groups shots, PR, and scientific images that I could send in place.  The PPA wanted a fair representative of my photography, so I gave it to them.

The comments that I received were supportive, but you could tell, most of my images were outside their experience, specially the scientific images.  One was a high-speed bullet flying through a balloon, with a high-speed light source stopping the action.   

Because of the science of photographing high speed objects, you could not use over one light to stop the action or you would get ghost images of the bullet.  The comments were as if I was photographing a still life and needed multiple light sources.  They didn’t like the hot spot cause by the raw light on the ballon.A Professional, a Specialist or Generalist?

There are several articles found on the internet that asked how do you know when you are a professional photographer, and should you be a specialist or generalist?

First off, how do you know if you are a professional or not? Are you making a living at it, simply, you are a professional. I’m not saying that makes you good at it, just that you’re making a living at it.   That’s what being a professional means, making a living.

Should you be a specialist or generalist?  This is a tough idea to decide, but I think it depends on the community that you live in.   I think at first, as you are learning your craft and developing your style, take all jobs that come your way.  But, as you develop that ability and your market can bear having a specialist in your town, then become that master of that specialty.

How do you develop that craft and style?  Should you go to school and get a well-balanced diet of knowledge in your chosen field or just watch YouTube videos?

People on the internet will argue over everything, and this is one of those things that get asked over and over.  They argue that there are many options found on the internet: websites, videos, podcasts, and blogs that offer as much information on photography and that’s why you don’t need to go to formal schooling.

Websites and the internet can teach you how to a new technique or learn about a new piece of equipment, but it doesn’t teach you experience.  That’s what you learn from taking classes and going to photo workshops.  You hear and experience the knowledge from season professional first hand.

Yes, the best feedback is from a live person and not one that will write comments just to be witty.  Respect and understand where these comments are coming from. Is the person just a beginner or a season professional.

I am a product of both worlds.  I went to university to study photography both here in the United States at a respected photography program and a program in Salzburg, Austria. Of course, this was before the internet and the only place to learn your craft was from taking classes and or the school of hard knocks.  

During college, I got an internship at a local commercial photography studio outside of Pittsburgh, PA.  I learn more about photography there than my first year in college.  My first professional job after college was with the Federal Bureau of Investigation (FBI). I started at the bottom and had to work my way up the ladder as a photographer.  Working in the photo lab, printing images, and moving into Quality Assurance, monitoring the film and print processors.  

Of course, I knew nothing about working in a photo lab, just basic tray darkroom processing.  This was a big change for me, since I knew nothing about mass processing and printing of film.  Talk about having to learn on the job.  My field of study at college was photojournalism and animation.  I was basically a generalist.

After I moved on from the photo lab, they moved me into the famous Special Photo Unit.  We did all the forensic and scientific photography that included photographing evidence from crime scenes or submitted by local police departments.  An idea job for a law enforcement photographer.  

My whole FBI career has been about given just enough training to do the job.  I had to research forensic and scientific photography by purchasing books and going to photo workshops to learn my craft. At one point, I had a comprehensive library of photography books.

Now, after the Internet started, it exploded with websites and video content from people on a large range of subjects, good and bad.  You’re not anyone in less you teach on the internet.  They geared every photography website towards teach you something about photography.

That’s the problem with just learning on the internet, it’s incomplete and you are not sure if its good information or bad.

Sure, there is feedback on the internet after you post your images to a website.  Sure, you can get lots of feedback about the image, some of which is not helpful or genuine.  Mostly its jealous comments that reflect the ability of the commenter and which they try to make you question your ability or just to make themselves appear talented and important.  People just want to see their names in the comment sections.

Be careful when uploading those images to the web, find a site that you trust and that gives well balance comments about the photography that is being shown.  Another thing, don’t fear the comments, develop a thick skin.  There will always be people that won’t understand and just plan to hate the work that you produce.   You need to find a photographer that will help guide you to achieve the best that you can.

Look at photographers that is working in the field that you want to work in.  Talk to those that actually have experience in the feed that you are trying to work on.  About twenty years ago, I used to belong to the Professional Photographers of America (PPA), and they are mostly wedding and portrait photographers.  

A good photographer friend, Doug Graves, now since retired, wanted me to be a part of that organization.  I photographed weddings for his studio from time to time and I thought it would be a good idea to join. Maybe I can learn something.  

The PPA has certification standards that I was interested in. I wanted to see how I rated on photography and if I met their standards.  One of the requirement was to supply a series of photographs that represent the type of photography that you did.  So I sent in what I could. 

I work in photography for the federal government as a forensic photographer.  I could not use the forensic imagery that I produced for the federal government for the certification, but we also do portraits, groups shots, PR, and scientific images that I could send in place.  The PPA wanted a fair representative of my photography, so I gave it to them.

The comments that I received were supportive, but you could tell, most of my images were outside their experience, specially the scientific images.  One was a high-speed bullet flying through a balloon, with a high-speed light source stopping the action.   

Because of the science of photographing high speed objects, you could not use more than one light to stop the action or you would get ghost images of the bullet.  The comments were as if I was photographing a still life and needed multiple light sources.  They didn’t like the hot spot cause by the raw light on the balloon.  Be careful where you ask for help or acceptance, it might not be what you need.

 

Event Marketing

My first networking event is under my belt. I took as many photographs as I could of the event, considering the size of the venue. A distillery slash bar called Falls Church Distillery had an indoor and outdoor patio area, but most of the guest was indoors. The scene was dark photographically with large windows that let in the sun, so flash control was important.

The bar area was small, so I kept my gear as small as possible. That limited my choice of going vertical on some pictures, but it was more important to get cleaner and detailed pictures of their faces in the pictures. No one will buy a poorly handle group photo if you can’t make out the subjects.

Overall, I am happy with the images. My flash modifier, the “Kobra” does a great job in spreading the light out for the group. I didn’t have drastic light fall off and a bright hotspot in the middle of the group. I just used an SB-5000 Speedlight with a flash modifier on the top of my Nikon Z7 ii: keep the overall profile to a minimum. A flash bracket would have been nice, but too bulky for that small space.

My workflow is to transfer my images to a Drobo for backup and storage. Imported into Lightroom and make slight adjustments for exposure, contrast, and color. I then uploaded my images to my online gallery, which I have with Zenfolio.

I set my client gallery up with water markings and a price list. I predetermined the internet address before the event. Which I printed out onto small cards with my business information on one side and the gallery link on the other side before the event.

I also had to promote the event with ads stating the internet location of the gallery, which I also included six images from the event. I use a standard 1500 by 1500 pixel format at 300 dpi, as my whiteboard in Photoshop. The last design is first saved as a PSD file format and then as a jpg for uploading to my social media accounts.

NAIOP_Event_20210825.png

Can't they make it easier to use their websites.

When you 're not a professional on web coding for the world wide web, it’s sometimes hard to figure out how the hell these people set up their websites. One of the most frustrating problems with Facebook is trying to find how to delete a page that you accidentally made. In another case, set up an ad for my photography business and my side project the, Just Questions Podcast. In both cases, I need to reach people to photograph for them or interview them for the blog. Either way, I’m trying to restrict the geographical area that I’m connecting to, to deliver my services. There is also an issue with companies on the web that don’t want to help you by answering your questions. They use a bot to guess and limit your inquiries. It’s like they don’t want your business.

In both cases, Facebook and WeTransfer, I want to spend money to use their service. On Facebook, I want to run an ad, but only in my general geographical area. With WeTransfer, it’s about payment for my account. I have an invoice stating that I paid my yearly charge for my pro account, but their website state I haven’t paid yet, I need to complete the transaction. The bank shows that the money is out of my account, about as soon as I actually clicked that button.

How can you use these services easily, that’s the question? Don’t they want my money? Don’t they want me to use their service?

Marketing and Advertising

Do any of you actually know the difference between the two, marketing and advertising.  We collectively interchange those terms when we talk about selling our products, but actually they are part of each other and different from each other.  Do a quick search on the internet on the following phrase, “the difference between marketing and advertising,” leads us to the following passage or quote.

“Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step in marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.”

Why is this important to a content creator that wants to make a living and get his product out to his audience? You can make the best podcast, but if you don’t have people to interview, you don’t have a show.  Me, being a professional photographer: with decades of experience working for a government agency, working with other photographers as a second and first photographer, including a few clients that I develop over the years, you would think, you would not need to advertise.  

As they say in the business, you 're only as good as your last image, and the public will only associate to you what your last image was. You could be the best architectural photographer, but if the public only see’s your portrait work, they might never consider you for that architectural assignment.  There is always a need to promote your work in front of your potential clients so they can consider you for their jobs.

This is where your marketing plans come to play.  Ask yourself several questions first: “Who do you want to work with?” and “What kind of work do you want to create?”  On the surface, simple questions, but they are at the core of your business and marketing strategies.  Figure out what kind of photography you want to create and then advertise that to your market.

Your advertising should reflect your portfolio. You don’t show portraits photography to real estate realtors if you want their real estate photography business.  You should not show landscape photography to businesses, in less you are trying to sell them office decor.  It’s important to tailor your advertising to those that you are trying to sell to, and know your market.

What are you selling? Do you have different services, produce virtual tours, or are you selling a product that completes a certain need for your clients.  The best campaign stands out by selling a simple point.  Don’t include portraits if you're trying to get real estate assignments for your virtual tours.  Keep it simple and to the point.  This doesn’t mean to exclude the different photography that you cover, just focus towards your market.  It might mean that you have several types of advertising directed to your market that all links back to you.

In today’s world of reaching the public you have several digital outreach systems: Facebook Ads, Instagram Ads, Twitter Ads, that will be cheaper than traditional TV, radio and print ads.  You can focus on the ads, for a cost, to a specific group, like only in the area that you want to work in.  I’m currently only interested in working in the DC, Virginia, and Maryland area.  I could do a tailor Facebook ad that only reaches these people, for a cost.  This will add up fast for a person just starting out to market their business.

My plan is to produce at least three types of ads for my Instagram, Facebook and Twitter accounts. Rotate them between the accounts, daily.  I also have a podcast that is about the everyday person about their life accomplishments.  I figure I can get people to come to blog and find my photography website.  This is the same idea I have for my event work: I photography the event, pass out a card with the internet location for them to see, and hopefully they will explore the main website.

That’s the main basic idea about advertising and marketing, getting people to view your work and hired you.

Trying to explain all of it's side effects.

The hardest thing I find about living wtih Tourette Syndrome (TS) is not actually the tics, the involuntary body part movements, but trying to explain all the side effects and conditions that come with having Tourette Syndrome. Ok, most of us have OCD, and Anxiety or depression. ADHD is also in about 60% of us who have TS, I'm likely to have never been diagnose with ADHD.

I have other conditions that I contribute to TS, like hair pulling and the need to feel the pain over and over again from a sore. Impulsiveness is another condition that I have and have to guard it closely or else I will shoot my mouth off and tell people what I actuallty think in the most improper moment.

For a long time, if I had something to say to someone, I would basically slow down or even stop what I was doing till I released that urge. It would not be released till I talked or wrote out my ideas to that person. It's one of the reason I am so guard with whom I'm friends with or have attraction too. Currently I am on medicine that helps me control my impulsiveness.

It has made me unique in the fact that I take the initative with my work and projects, trying to do the best that I can and also do a complete job and not some half ass job. I enjoy figuring things out and determine how they can be beneficial to whom I am working for.

Another condition that I have is not really TS related but recovering is. I have what you could call an allergy to tomatoes and other acidity types of foods, that couse my stomach to revolt. This effects all the parts of my body that is connected to my stomach, like my tongue. A very bad case of heartburn, but upped to the ninth degree. This also effets my tongue by making it very sensitive to the touch and develops sores along the edge from my rubbing it against my teeth.

Now, this is where my TS comes to play. It takes me longer to heal and get over the heartburn, because my tongue is still on firer. It takes about a week for me to stop sucking and touching my tongue against anything. I persopnally think its my need to feel a repeateing pain from the injury. I don't know the offical medical term for conditions like this, but I feel that some people with TS, like to do self harm, because they like to feel the pain.

Another issue that I had was sleep disorder, I had a problem keeping asleep and staying awake during the day. Since college, I would only get about forty-five minutes sleep then I would awake up. I would go back to sleep, sometimes,and wake up again in about forty-five minutes. I was able to sleep on a dime, fall asleep at any time. I did this for years, till one day I went to a new neurologist, he recommended a medicine called risperidone.

Resperidone is heavy duty and I take it will several other medicines to help me control my TS and OCD. I have to say at this point, don't go my what I say, but listen to your neurologist. Just because it works for me to control my TS and sleep habits, doesn't mean it will work for you. I'm no doctor and only been studing TS and all it's side effects because I actually have them.